Alex Warren
Social Impact Partnership
What is Propeller?

We Turn Fans Into Donors, Advocates & Activists at Scale

Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

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Propeller Partners
New Year's Eve in Las Vegas

Win a Trip to See Alex Warren on New Year's Eve in Vegas

Everyone Wins

A turnkey way to promote your show & do massive good.

Alex Warren Gets

  • A fully managed, light-lift campaign with huge paid social driving show and cause awareness and organic promotion to our 4M+ fans
  • First-party fan data from every campaign entry for audience targeting and growth
  • Positive PR and brand affinity alongside a national cause

Fans Get

  • A deeper connection with the artist they love
  • A chance to win a phenomenal VIP experience: meet & greet with Alex Warren
  • The chance to support a cause they care about

St. Jude Gets

  • New one-time and recurring donors
  • National visibility alongside Alex Warren and a major paid social campaign
  • High-intent donor and supporter leads
The Cause

Giving every child a fighting chance.

St. Jude Children's Research Hospital is leading the way the world understands and treats childhood cancer and other life-threatening diseases. Families never receive a bill for treatment, travel, housing, or food, because at St. Jude, the only focus is helping kids survive.

The Partnership

How It Works

Propeller Handles

  • Promotion across 4M+ Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All campaign creative & landing pages
  • Winner selection, notification & logistics
  • Post-campaign reporting & analytics for St. Jude
  • Full compliance, sweepstakes legal & official rules

The Ask

  • 2 VIP tickets to the show
  • Meet & greet for winner + guest
  • Signed memorabilia or merch pack for winner
  • Social support from Alex Warren's channels
  • 15 to 30 sec face-to-camera video (script provided)
  • Meta Advertiser access (team-approved)

You'll Be Alright, Kid.

Case Studies